I’m a publicist with a focus on corporate communications as so many cannabis companies make their way into the CPG space and work to raise capital. In a nutshell, I work with companies/brands to:
- Promote brand/products in the cannabis and lifestyle press – range of products from flower to vapes to edibles
- Promote the company in the cannabis and mainstream finance, business, culture, health press
- Position executives as thought leaders in the cannabis/wellness space – quoted on topical issues, speaking opportunities, LinkedIn strategy, etc.
- B2B and B2C strategies
I have strong journalist relationships with everyone in the cannabis press but also those who cover cannabis for mainstream (Politico, Marketwatch, Barron’s, Bloomberg, Rolling Stone, etc.).
A few of the brands I’ve worked with:
- Products: Raw Garden, Eden Extracts, A Golden State, Grupo Flor, Elevated Wellness (CBD & Delta-8), Psllouette (mushrooms), Platinum Vapes, Mammoth Distribution (Heavy Hitters), DabRite (digital thermometers), and others
- Science/Testing: SC Labs, Napro Research, Envirocann
- Tech/Cultivation: Foliogrow